Before you can offer these services, you must have experience and expertise. Some require years of experience, while others are easy to learn. Time management is another challenge if you want to work for a web design company. Offering additional services on top of your main web design job is difficult. You need to find time for all the aspects of a website, including marketing, SEO, and front/back-end development. After determining which services you want to offer, start your research.
UX designs
Whether your site has a single page or several, an effective UX design ensures visitors have the best possible experience. The content of your website should be easy to find, and a well-designed website will rank better on Google. In addition, it can be a great way to start a presence online. But what should you look for in an expert UX designer?
A UX designer works with the latest software and tools to make websites and apps intuitive for users. There are many common mistakes in UX design, including assuming that all users will be skilled, applying too many features, and hurried visitors. Web design companies can offer UX designs as part of their overall services or hire a single UX designer hourly.
Front/ backend development
A website needs to have both front/back-end development capabilities because these skills work together to develop an effective website. A website’s front end is the visual aspects the user sees, while its back end deals with the code that determines how the site works. Both types of websites should have experienced front/back-end developers working on the project to ensure that everything runs smoothly.
Front-end development languages are used for the display portion of a website and are written in HTML, CSS, or JavaScript. Back-end languages are used to communicate with a database. Back-end developers use languages like Ruby or Python for data interaction. They are familiar with the database structure and the underlying technology that supports it. They use these languages to create the structure of a website. Then, they work on the back-end code and make sure the data that a website visitor sees is reflected in the design.
Content strategy
While many web design companies offer content strategy services, the process is different from simply creating web content. Content strategy is a process that guides the creation, delivery, and governance of relevant content. It is an integrated set of choices that aim to meet the audience’s needs while achieving the desired goals. In short, the content strategy involves making the right content for the right place and time. You need to know which methods work best for your business and which ones don’t.
Developing a good content strategy requires a team effort across all disciplines. Without it, a digital project will never come to life. While content may be the most important aspect of the design, it must work closely with other disciplines. A well-planned content strategy will involve the efforts of different disciplines and will be successful only if it meets the business goals and the expectations of users.
SEO
Web design and SEO go hand in hand. Web design affects SEO in some ways. Google, for instance, has implemented several updates that are directly related to web design. Using a mobile-first indexing system and Web Core Vitals are two examples of updates that rely on web design. Your website’s main goal should be to attract more customers. Therefore, a web design company should offer SEO services as well.
