What do you get when you combine the latest marketing trends with health care? You get social media marketing! But what about when you put together a promotional video? While it may seem daunting to jump into social media marketing on health care, there are plenty of ways to do it right and see results almost immediately.
To help you get through the learning curve, here’s a beginner’s guide to social media marketing for health care, including some top tips and tricks that will help you get off to the best start possible!
What Is SMM?
The term social media marketing (SMM) refers to activities that make use of social networks and online communities, such as Facebook, Twitter, Instagram, and YouTube. Those who work in SMM strive to create buzz about a health care service or product using social media in order to increase awareness of their brand.
Using video-sharing sites like YouTube is one way to go about creating engaging content for your SMM campaign. With video maker tools like Animoto, you can easily turn photos into videos with music and text. You don’t need any fancy equipment or editing skills to do so! In fact, there are more than 300 hours of videos uploaded every minute on YouTube.
This means there is plenty of room for your video to be seen by millions of people around the world! You can also share it across other social media platforms, including Twitter and Facebook. Hundreds of millions more people will see it even if they aren’t already following you there.
Why Should I Use SMM?
In today’s competitive health care industry, it’s no longer enough to run a business; businesses must also market their services or products and find ways to connect with their audience.
If you want your health care company to grow and succeed, social media marketing is one of your best bets. In fact, using social media marketing strategies can be among your most effective growth strategies. Here are some good reasons why you should use social media marketing strategies:
1) It’s Free:
With social media marketing, there’s no need to pay for ads or other forms of promotion; all you need is a computer with an internet connection.
2) It’s Accessible:
You don’t have to be a tech expert or have special training in order to use SMM; all it takes is a little know-how and a lot of creativity.
3) It’s Interactive:
Social media marketing allows you to interact with your audience on a personal level, which can help you form stronger connections with them.
4) It Helps You Reach New Audiences:
Using social media platforms, you can connect with people who might not otherwise have heard about your business.
What Do I Need To Get Started?
A business that’s based on promoting healthcare services online needs very different kinds of social media than a business that sells health-related products or offers similar services.
For example, a video maker can create one Facebook video post and then schedule it out to be released every day—and if you have an offer inside your video, you can use Facebook ads to send traffic straight into your sales funnel. With these strategies in mind, let’s look at how you might take advantage of each platform individually.
Meanwhile, Instagram and Pinterest are more visual platforms that allow users to scroll through images or swipe through photo collections quickly. These platforms work best when they contain high-quality images that entice viewers to click on them (or repin them). On Twitter, most people prefer short blurbs over long-form content—so make sure you keep things brief and easy-to-read!
YouTube is also a great platform for video marketing:
The site allows you to upload videos up to 15 minutes in length, which gives your business a lot of room to show off your personality and expertise. You can even use YouTube’s advanced editing tools to create a unique video every time.
Finally, LinkedIn is all about professional networking—so if you’re trying to get people interested in working with you or learning more about your services, it might be worth posting on LinkedIn. (Be sure to include a call-to-action at the end of each post!)
With a video maker app, you can create professional-looking videos on your phone in minutes. Some video makers even let you add text and graphics to your footage. So if you’re ready to get started with video marketing, here are some tips and tricks that will help you stand out from other businesses:
When it comes to video marketing, there are two main types of videos you should focus on:
1) How-to videos
2) Personal testimonials If you have experience doing something—like fixing computers or making cupcakes—you can turn that knowledge into an engaging how-to video.
If not, consider recording yourself talking about why people should use your services or products instead of someone else’s. sIf you don’t want to go through all that trouble, though, there are plenty of other ways to make a personal connection with potential customers:
Take some time each day to brainstorm ideas for what kinds of videos you could create. Once you have a few ideas in mind, it might be worth investing in a video maker app like iMovie on iOS or Promo (online video maker) (or another video maker app if those aren’t available). Then just start shooting!
How Can I Measure The Success Of My Video-Based SMM Campaigns?
One of your primary tools for measuring campaign success is a good set of metrics and benchmarks. These are performance indicators that help you gauge how well your social media marketing campaigns are doing.
Before you start a campaign, think about what metrics will show whether or not it’s working—and change course if they’re not on track.
Here are some ideas: likes, comments, shares and click-throughs, as well as subscription numbers for blogs or newsletters.
Final Thoughts
This is a complex topic, but as long as you’re diligent and thoughtful in your approach, social media marketing for healthcare can be incredibly powerful. As with any new strategy or tactic, it’s important to develop a clear plan of action.
Then implement that plan using tools that make sense for your organisation. In addition to posting regularly on Facebook and Twitter, you might also consider investing in a content management system (CMS) like WordPress so that you have more control over content creation.
