With our crazy schedules, most individuals would rather watch a two-minute video than read the same material for 15 minutes. Presenters at this year’s INBOUND marketing and sales conference agreed that video should account for around 50% of all content produced in 2017.
Despite this, according to the Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends Report, just 60% of B2B marketers use pre-produced video as a content marketing approach, while only 10% employ live streaming.
Not only are videos fun, but they are also highly interactive when made intelligently through online video editors.
You Won’t Find These Advantages Anywhere Else.
Incorporating video marketing into your internet approach will keep you current, but it will also help you stand out. It provides significant benefits that printed material does not.
Video allows you to create a lasting, personal connection with your audience. You may utilise it to explain to visitors that you’re more than just another faceless internet business by connecting with them emotionally. This results in greater reach, trust, and profitability than relying just on written material.
It is now abundantly evident that video content is a crucial component of a successful marketing plan in today’s modern world. Many companies are turning to video marketing to spread the news about their goods, services, and blogs. Let’s take a look at why businesses are developing video content and how this fresh marketing approach may assist in expanding your company.
Videos have a huge potential for social sharing. Compared to text and images, social video generates 1200 % more shares. On a Facebook page, videos boost user engagement by 33%. Using the word “video” in the subject line can increase your email’s open rate by 13%.
Word-of-mouth marketing and shareability go hand in hand. Making your content more shareable allows you to reach a larger audience and allows that audience to become a brand ambassador mychart.
Increased Conversion Rates
According to WordStream, simply adding a video to a landing page can boost conversion rates by 80%. A video in an email, on the other hand, can increase the click-through rate by 200 % to 300 %.
Your website and social media pages expect to see videos. They are likely to keep an eye on them. In under two minutes, short and engaging videos can move a client down the marketing funnel. Improved Customer Relationship
Videos can help your company improve customer relationships and gain trust from potential clients. When they see other individuals speaking directly to them, the ordinary person has an easier time connecting. Compared to black text on a white backdrop, a video always wins. Meanwhile, turning off the video is more difficult psychologically than stopping reading text.
Online videos elicit emotions more effectively than any other media. You may make good use of your voice tone, music, and facial expressions. This marketing tool might assist you in humanising your company.
Lower Returns and Higher Customer Satisfaction
Visitors can’t always see how your product works, they can’t feel it with their hands, and they can’t try it on beforehand if you’re selling garments. Video may assist you in overcoming these obstacles and converting more visitors into consumers. Instead of telling people how your product or service works, show them how it works. Users can better picture what you’re offering and how it may benefit them. Users don’t have to analyse textual information to determine how your product works; they can watch as you demonstrate it. Hence, videos can quickly bring in trust. You can easily do this by using a video editor.
Videos are also helpful for accurately establishing client expectations. Customers better know what they’re receiving before they buy, leading to higher satisfaction and lower return rates. After adding videos to its product pages, Diamond Jewelry Limited, an e-commerce shop, saw its return rate drop by 60%.
Improved SEO Ranking
Because video shows in 70% of the first 100 search results pages, using video to advertise your brand has significant SEO benefits. Google and other search engines reward video makers with free traffic and streams of qualified viewers who may become clients.
Understandably, search engines value videos so highly. There are likely mountains of publications, whitepapers, and blog entries covering your topic already. The competition to rank highly for that sort of content is tremendous. There’s more opportunity to make a video that ranks on the first page of Google, but it’s growing more challenging as more companies use video. Finally, videos extend the amount of time people spend on your website. Another significant measure for evaluating SEO rankings is the average duration on-site, which provides you more opportunities to persuade visitors to become consumers.
Video is readily shareable, growing your audience.
Customers who are dedicated to a brand are the most effective brand advocates. Make use of video material not just to teach but also to convey pleasant experiences and what sets your company different from competitors. You shouldn’t restrict video to only your website and channel on YouTube. The use of social media, which is both simple and cost-free, is an excellent strategy for attracting new clients. According to Wyzowl, the most popular channel is YouTube, while over 65 % of marketers utilise Facebook. Around 40 % of marketers use Instagram, Twitter, and LinkedIn. When you use video editors effectively and reduce the irrelevant parts, it helps convey your brand’s message to customers more clearly.
At this point in history, millions of people all over the globe have access to information that can be accessed at their beck and call. In today’s oversaturated market, businesses are having difficulty cutting through the din created by their rivals and standing out from the crowd. Entrepreneurs and other owners of small businesses are always looking for new platforms that will enable them to share their content with a large audience. Video has proven to be one of the most effective ways to simultaneously communicate with a large number of individuals across a wide demographic range.
In an age when content reigns supreme, video content reigns supreme. The previous year, the most popular kind of media used in content strategy was video, leaving blogs and infographics far in the rearview mirror.
It is difficult to understate the power that videos have in the 21st century, and the fact that your rivals are capitalising on this force is clear. Over 87 % of them use video as a marketing strategy tool. The reach of video marketing will only continue to expand, and the only thing that can stop you is your creativity. Many other options are available to you, such as making a video tutorial or going live on Facebook. You may select from any of them. Video marketing is becoming so widespread that it is no longer limited to just the most well-known corporations.